SEO Services

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No matter what business you’re in, on-site optimisation is absolutely essential. On-site optimisation is the process of adjusting your web pages in order to make them search engine friendly. Most importantly, it involves targeting the right keywords. Keywords are the words and terms that not only describe your services but are actually entered by customers into the search engines. They can be a single word or a whole phrase.

Essentially, this service involves modifying the words that appear in your web site’s meta tags so that they correspond to those that people are actually using. And meta tags are the devices that your programmer uses to communicate with the search engines. They are invisible to 'human' visitors surfing the net, but are the most important means to tell the search engine Robots what your site is all about. Tags include meta keywords, meta descriptions, page titles, headings and keyword density - to name just a few. Sounds simple? It is - in principle. But, believe us, it’s so easy to get it wrong. Badly wrong. As many internet marketers do.

For example, you might be selling insurance and use terms like 'insurers' in your tags. But people don’t call it that, they’re more likely to enter 'insurance companies' or even 'insurance policies'.To a human being, these terms are similar. To a machine, they may be poles apart. In fact, without specialist knowledge it’s all too easy to get it wrong in this crucial area. Which is why we strongly recommend you hire a professional SEO company to work on this area for you.

Another area it’s critical to pay close attention to is the content of your web pages. All content needs to be unique, both when compared to other pages on your own website and also to all the other sites on the world wide web. And that’s a lot of sites! As we’ve intimated, if you don’t pay proper attention to factors like this you risk getting penalised by the major search engines. And this will mean low rankings or, worse, no rankings at all. Or worse still, being blacklisted.

        COMPREHENSIVE ON-SITE SEO SERVICES

• Keyword research
• Title optimisation
• Meta keywords and description optimisation
• Internal linking structure
• Keyword density
• Heading tags usage
• Usage of bold/strong text around the page
• External linking structure
• Alt text for images
• Robots.txt
• Latent Semantic Indexing (LSI)
• Text optimisation

Logically enough, the other side of the coin is off-site SEO. This is an entirely separate but complementary discipline to on-site SEO.
Essentially, off-site SEO is about building links between your site and other suitable sites on the web. If you are to get a page 1 listing on a search engine like Google, for example, it’s critical to have a strong link building strategy. This will give your site the authority to impress the search engines.

How is that, you ask? Again, it’s quite simple in theory. If you carry links from other sites which are perceived to have authority and high traffic themselves, it rubs off on you. The search engines assume you must be important yourselves. In a sense, you 'piggy back' on them.Done professionally, it’s entirely legal. Done professionally. Only a specialist SEO company like Big SEO Techniques can create suitable 'backlinks', as they are known. We know the sites to link to in order to gain more authority in the eyes of the search engines, and therefore a higher ranking yourselves. Only a company like ourselves that’s engaged in the process day in day out can know the ins and outs, and most importantly, the methods recommended by the search engines themselves. As a company, we’re also very keen on transparency, so clients know exactly who they’re linked to at all times.

As we’ve seen, offsite optimisation is mainly based on link building techniques. A backlink is like a vote for your site. The more votes the more popular you are in the eyes of the search engines

The only form of link building that we use is 1 way backlinks. We do not purchase the backlinks but create them naturally. All of the work undertaken is ethical white hat techniques. We only build backlinks from quality websites with high page rank that follow the relevant guidelines. This ensures that the authority of these sites will get passed to your website, giving you more credibility in the eyes of major search engines.

One of the key aspects in the process is to ensure you have a variety of backlinks. This is very important in order to increase your rankings and maintain them.

           Backlinks – the building blocks of success

Profile page backlinks
We will build natural backlinks from high page rank domains within the profile areas which can be crawled by search engine robots. The backlinks will be from domains of page rank 3-9, and much authority will be passed to your site. This will increase your your page rank and also tell the search engines that your site is trustworthy. A mixture of .com, .org and .Edu sites will be linking back to you.

Web 2.0 account creations
Web 2.0 sites are loved by search engines and have great authority. With our special technique of interlinking the various web 2.0 accounts together and with your site, we create a shield of web 2.0 accounts floating around your site. You can be sure that not only will this method increase your search engine rankings and pass authority to your site, but will also deliver targeted traffic from searches within the web 2.0 directories themselves.

Article marketing
Article marketing is used for 3 purposes:

• To benefit from the high quality backlinks which will be obtained from the authors’ bios
• To play an active role within your niche and cover areas that people are searching for
• To send targeted traffic to your websites through the article directories themselves

Directory submission
Directory submissions are used for obtaining high quality backlinks. The main benefit is in being listed in directories where potential customers will be able to find your site.

Blog commenting
Blogs that are updated on a daily basis are loved by search engines. When commenting on niche related blogs, you will also drive targeted traffic to your website.

Forum posting
Forum postings are used for the same reason as blogs. They diversify the link building campaign and drive targeted visitors to your site.

Search engine optimisation services

Offsite SEO continued

Social media
As you may know, social media accounts are proliferating rapidly on the web. Search engines love new contents and interaction between users. Accounts such as Twitter are used to send visitors to your site and benefit from social media traffic.

Software creation and submissions
We’ll create software such as a toolbar or screensaver and submit it to high authority freeware download sites. You’ll then get a massive amount of high quality link juice which will skyrocket your website up the google rankings.

Bookmarking
Again, bookmarking is used in the same way for high authority backlinks. These will increase your search engine placements and drive targeted visitors who search on the bookmark directory sites.