is using Social media in a SEO strategy important?

There are many ways to look at this and whatever the way, you always come back to the conclusion that using social media is a big benefit.

Today, using social media is even more important then it ever was

Let us have a look at how social media can benefit your business

From an SEO perspective

Search engines love new contents and information. Search engine robots are always hungry to crawl new contents. Social media sites are being filled with new contents every single day, even this very moment- whether it be single posts – comments – lenses or even pages – there is always something new.

Due to the amount of fresh contents being published on social media sites – many search engine robots crawl these sites on a regular bases – if you ask me then social media sites have 100's of robots crawling 100's of pages every minute. (dependant on the social media site of course )

As a result of the new contents and the many people linking back to these sites – they have gained much authority and have excellent page rank.  So using these social media sites – if it be facebook – myspace – blogger – squidoo, hubpages or another then there is no doubt that they will help your seo strategy a great deal.

Personally I can not see a seo strategy being complete without the use of social media. So when you paste your backlinks on these sites then you are getting an authority backlink pointing to you site thus passing authority and trust to your site.

What we need to realize is that one part of SEO consists of obtaining backlinks. We need to ensure we get a variety of backlinks from a variety of sites. Now im not only referring to backlinks from different urls but also website themes.

So for example – get backlinks by bookmarking your site – by submitting articles – by rss feed promotion- by social media – forum postings and even blog comments to name a few. These are different themed backlinks. This is very important as if tomorrow google or another search engine was to devalue a single theme then at least you have created your backlinks from a variety of themes.

A little while back when google devalued many directory backlinks alot of webmasters suffered the consequences – the reason was because they depended on directory submissions as the only or main form of their backlinks strategy, the results were devastating – sites which ranked on page 1 lost position and went to page 2, 3 and even further down the SERPS

I hope this makes sense. if not then feel free to comment and I will clarify.

From a Business brand awareness perspective

Using social media allows you to gain access to many people on a personal bases- by using the right techniques and tactics you are able to launch massive brand awareness campaigns –

These brand awareness campaigns have allowed many small businesses to compete with massive blue chip organisations who got the majority of their brand awareness through television – radio and many more advertising techniques. These techniques are extremely expensive. Using social media sites for brand awareness is a great inexpensive and efficient way.

If you need help for your brand awareness or any SEO aspect for your business then feel free to contact us and see how we can help. SEO services

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My answer was clear and to the point. I have decided to write an article on this exact topic.

To understand SEO then you must understand Search engines

At first its not clear to the many companies/people looking to take out SEO services as to what is needed. Even many webmasters are in the same boat. They all think that SEO is rocket science and can only be achieved by using techniques which are not available to the public.

Even though we provide SEO services I would like to clearly note that SEO is not a secret and everything you find on this blog is from the many seo techniques that we use. However I must mention that SEO is a skill with balance playing a very big role.

Lets get started

SEO stands for search engine optimisation, so if you will be implementing seo techniques in order to benefit from preferential rankings then you must first understand what the search engines are looking for and how they operate.

A search engine such as google or yahoo provide results for searchers according to what they type into the search bar. These search engine companies compete against other companies in the same field and try to provide closest matches for the search query. The ultimate goal of a search engine is to provide exact and relevant matches.

To allow search engines to do this they ask webmasters or website owners to implement techniques which help them understand your website thus listing you in the SERPS. These techniques all come under SEO.

There are 2 parts to SEO

• onsite
  
• offsite

Both parts of SEO are extremely important and if done correctly you will benefit from the sought after page 1 rankings, putting you ahead of the competition.

The best piece of advise that I can give is to play an active role on SEO blogs and news sites – Use the googles webmaster forum and learn SEO best practices.Stay away from black hat seo tactics and finally do what is required.

Many people learn about SEO but do not actually implement what they learn.

SEO can be long and repetitive and certainly requires much patience, however the results are nothing short of SWEET.

You will only find ethical white hat SEO best practices on this blog so feel free to educate yourself and start implementing the techniques. If time is an issue then use an seo company like ours.

If SEO is implemented on your website then this can benefit you by increasing traffic -sales and plays a massive part in business growth.

If there's 1 thing that an online business requires then it is the implementation of SEO – If you can not do it yourself then take out SEO services – You will not be sorry.

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Google Caffeine update

Many people have heard about the new google caffeine update which is set to go live in early 2010. As google and other major search engines update and change their algorithms its very important that we stay up to date and work with them in order to achieve our preferential rankings in the search engines by means of SEO – search engine optimisation.

One of the biggest talked about changes which google has advised us of is the site load time speed. This will be added as one of the many factors that Google uses in their ranking algorithms. Looking at this from a user or searcher perspective which is the reason why Google will be adding this so called site load time factor, it is fair to say that users want a site to load quickly.

Google Caffeine is focused on real time results which will mean quicker indexing and more priority to fresh contents. So its not a surprise that Google is also looking to give better points or rankings to sites which have a quicker load time.

Google have also added a Lab section in the webmasters account  which shows your sites performance. The section provides details of your websites load time speed and also points you in the right direction of how to speed up your sites load time speed.

Below is an image of how a few tweeks have changed the loadtime speed of bigseotechniques.com – image is taken from the google webmasters account under the Labs section and site performance

One of the changes that google recommends is adding a gzip compression to your website – by adding gzip compressions the site reduces in size which quickens the load time speed.

We will compose an article on exactly what can be done to increase the site loadtime speed. this will cover

optimising your images so they are not big files

will a dedicated server be needed- we will also cover this area on another article

gzip compression

also other areas.

please feel free to comment

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