seo jargon buster and glossary

SEO Jargon & Terminology explained -Glossary


SEO stands for search engine optimisation which is the art of making your website or webpages attractive to the search engines thus benefiting from high search engine rankings.

Onsite SEO

Onsite SEO is the act of optimising your actual webpage for the keywords of your choice. Onsite SEO consist of optimising your Title – Meta description – meta keywords – keyword density – page headings and internal link structure to name a few.

Offsite SEO

Offsite seo is mainly to do with linkbuilding – There are many techniques available and a variety of sources should be used. A backlink acts like a vote to your website in the eyes of the search engines.

Meta Tags

Your meta tags are placed in an area above the <body> tag in your html or php document. Your meta tags are not visible on your actual page body. Search engine robots crawl the meta tags and find valuable information regarding your website. Meta tags should be used to any SEO agents advantage.


SERP stands for Search engine results page – these are the pages that are returned by the search engines when you make a search

White hat SEO

White hat SEO is the ethical techniques used for search engine optimisation. This is a technique which we abide by that is set by the search engines themselves.

Black hat SEO

Black hat SEO is the unethical way to do search engine optimisation – Google and other major search engines will penalise your site thus deindexing your site or putting at the back of the SERP.

Reciprocal Links

Reciprocal links in other words is a link exchange. So site A links to site B on the understanding that site B will link back to site A. In the past this was an effective way of link building but this has slowly been devalued by the search engines.

One way link

One way links is exactly what it says. Site A links to site B and there is not any link back to site A. These are normally obtained by having good contents – through press releases – article submissions and many more ways. One way links are clearly the best way of link building.

Three way links

Three way links is a way of reciprocal linking but using a 3rd site for the link back. This is a form of linkbuilding which tries to hide the fact that you have entered into a link exchange. So site A will link to site B on the understanding that site C will link back to site A. On most occasions site B and C are owned by the same person.


Page rank is the algorithm used by Google to work out the importance of a website – It is ranked using a scale of 0-10. 10 being the most authoritative site. This is generally used by evaluating all of the links pointing to your website and then assigning a page rank score for your site. More importance is given to the links coming from high page ranked sites as they wil pass authority to yours.

Keyword density

The percentage of words on a web page which are a particular keyword. If this value is unnaturally high the page may be penalized.

Keyword research

The hard work of determining which keywords are appropriate for targeting. 

Latent Semantic indexing -LSI

latent semantic indexing (LSI) is a technique of indexing – analyzing, listing or categorizing certain keywords or phrases in the contents of various websites, books or documents in such a way that they have contextually and conceptually the same or related intent and meaning despite the different words used in them.