Googles top 4 most negative ranking factors

Feb 15th, 2010 | By | Category: search engines

In our last article we looked at Google's top 5 ranking factors.

In this article I would like to write about the top 5 negative ranking factors as obtained from a poll completed by top SEO agents around the globe. So in other words factors which will go against your SEO work. You will need to avoid these in your seo quest.

Google's top 4 most negative ranking factors

Lets get cracking

in order of importance

Cloaking with malicious intent

68% of the poll results showed that this was the biggest negative ranking factor today. It basically means cloaking your website so that search engine robots see a different result to that of a user. This is normally done by hiding text on your webpage so that users do not see it but the search engines do. It can be done by placing keywords around your page and changing the background color of the text to match that of your page body. As far as the webpage is concerned the text exists and the robots will see them however a user will be unable to see the text as it has the same color as your background.

Acquiring of links from known link brokers or sellers

56% of the poll results showed that this was voted as the 2nd most negative ranking factor. We all know that Google and other search engines dislike the fact of being able to buy links. My advise to my readers will be to stay away from buying links especially form websites that advertise this anyway. If google finds out then this will effect your seo. Do not buy links from brokers or other websites.

Outbound links to spam sites

51% of the poll results showed this to be the 3rd highest negative factor. Its ok to get backlinks from many sites and Google understand that a webmaster does not have control in who links to them. If a Spam site was linking back to yours then it would just get devalued or the backlink will not get counted. However its the opposite when your outbound linking. Google knows that all outbound links will have been placed by yourself. The last thing you want is for your website to link to these spammy sites. Stay away as the Spam site reputation will not work in your favour.

Server downtime and site accessibility

51% of the poll results showed this to have the 4rth most negative impact. Everyone wants to be able to visit a site however if its always down or its down alot of the time then its no surprise that Google will pay close attention to this. My advise would be to try and get a host which will provide you with 99.9% uptime. Its not hard finding such a host. Personally I would suggest using Hostgator. they are great and have a 99.9% uptime. you will never fall victim to this negative ranking factor again.

google negative ranking factors

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