Googles ranking factors – onsiteDec 27th, 2009 | By admin | Category: search engines
About 90% of the searches on the internet are initiated through the search engines and about 80% of that is through Google. So its very important that we understand the ranking factors. Please dont quote me on the figures as many sources claim different amounts. The figures that I have used are average figures. In this article I will be talking about the onsite ranking factors in order of importance first
Website age is when your website first went live and was crawled by the search engines. Change of ownership can have an affect on this as Google and other search engines get notified when there is big change such as site ownership. Site age is a big ranking factor in Googles algorithm – They are trying there best to improve search engine results and the last thing they want is a fly by night site which hasnt earned its reputation to be there. Google still needs to figure out if the site is a spam site as it has no authority and no age. This factor will become even more important in the near future. Especially for new websites which are in high competitive niches
Websites historical performance
A websites history and statistics also play a very big role in Googles algorithm, such as a websites Click Through Rate (CTR), bounce rate, the number of social bookmarks, changes to servers and time spent on a site to name a few. Google collects this information through various tools that we opt in to use such as Google analytics and toolbars. This will have a much greater impact in the near future but its without a doubt that Google collects all of this information.
Internal linking popularity structure of a website
In the same way as backlinks coming from different c class ips using your anchor text to drive up your search engine rankings, there are a number of sites who have reached page 1 just through the internal linking structure. Use your anchor text links to link internally and build a good internal linking structure. I should also note that your website should have ease of navigation for both the user and the search engine. There are techniques such as the no follow rule which can be used to focus more attention on other pages. This is extremely handy for larger sites.
Top level domain (TLD) of site
The top level domain of a site is .com .co .uk .us .gov .info and so on.This is more important to country specific TLDs like .co.uk and .au
Load Time speed of site
Everyones heard about the new Google caffeine update and the new websites loadtime speed ranking factor. If you havnt already done so then read the article here – google caffeine. Now where not sure how important this will be but from looking at the way google is working more towards real time results and faster results, they are also wanting websites to open much more quicker as they feel this is important to the user. Google also has a LAB area in the webmasters account which will show you ways of speeding up your website. If you havent read the article on speed up your website with Gzip compression then Its a recommended read.
The HTML Validation of website
The HTML validation as according to W3C consortium. Even though this may not be a ranking factor its very important that your code is correct – if you forget to close a tag or open one then there might be much text that the search engine robots are missing. I can also see this becoming more important in the future due to user experience also.