First steps in onsite optimisation

Dec 27th, 2009 | By | Category: onsite optmisation

When we optimise our website its very important to do our keyword research first. I will be writing an article on keyword research soon so please subscribe to our mailing list which can be found towards the top right of the page in order to be kept up to date.

Onsite optimisation – Website Optimisation

search engine optimisationOnsite optimisation is easy but its also very important that its done in the right way. Its about 20% of the whole SEO project for your website. One of the key things to keep in mind about your SEO strategy that you will be using and it will be discussed in further articles to come, is that your onsite and offsite optimisation will need to complement one another in order to get the best results. Now what do I mean by complementing one another? When you work on your offsite optimisation on things such as your backlinks then you will be anchoring the link back to your site with certain keywords. Search engine robots crawl these links and end up onto your site. These robots will scan your site for relevence to the anchor text used in the backlink. Now if you had a backlink that was anchored to your site using the keyword "SEO tips" and never had anything mentioned on your site about SEO tips then the backlink you created will have little to no value. However if you had the same anchored backlink to your website and SEO tips was mentioned on the site then this will class as a relevent backlink straight away and your site will be given credit. This is what I mean by your offsite and onsite optimisation strategy complementing one another.Make all your work relevant.

Importance of the title tag (<title>)

The first and most important part of your onsite optimisation is your <Title> – title tag. For those that dont know what a title tag is then have a look at the top left of your browser. the text you see there is the title that has been put in between the <title> tag. if you go to the source of the page it can be viewed there. One of the reasons the title tag is very important is because it is found above the body of the page. However the part that we are concerned with the most is that when someone uses the search engine and types in what they are looking for – the search engine will pull up a load of listings. Your title will be the link to your site then a small description under it then your website name. Guidlines of a good title tag

  • Its very important that you use your keywords in your title tag
  • try to keep your title to about 70 letters including spaces
  • The title is the first and maybe the only thing many searchers look at in the search engines so a keyword rich but also catchy title will work miracles
  • Its very important that each page has a unique title – do not use the same title for other pages
  • Try not to repeat words in your title as you can get penalised.
  • Dont use stop words such as " and, the, a" etc these will only waste space – however if it will make your title tag more readable then go for it.
  • Dont put everything in capitals – it dont look good – Using capitals on the internet can be assumed by many as being load

In your page source the title looks like this:

<title>Your Keyword-Rich, Descriptive Page Title Here</title>

Importance of Meta Tags

Meta tags are split into 2 parts –

  1. meta description
  2. meta keywords

Meta description

The meta description is the part that you find in search engines under the title of the listing.  You will see much benefit if you can put some of your keywords into the meta description. your meta description is like a quick summery of your page. Try to use different meta descriptions for different pages. Your meta description will also be placed towards the top of the source code and looks like this. <meta name="description" content="An accurate, keyword-rich description – about 150 characters">

Meta Keywords

Many people say that the meta keywords are of no value now and are more or less dead – never looked at. Even though this maybe true with many search engines there are still smaller sites that look at the keywords so its best to be safe then sorry. Just add the keywords but dont stuff them with too much.  Again your keywords will be placed towards the top of the source code and looks like this.

<meta name="keywords" content="KEYWORD1 KEYWORD2 KEYPHRASE1 etc. – about 30 to 40 unique words">

Importance of headings <H>

Headings are important to show the search engine robots what parts they should concentrate on in your page body or where strong emphases should be placed. Its always a good idea to use them in a orderly way. so starting off with <h1> then <h2>, <h3> all the way to <h6>. Personally I have never used any heading tags over the <h3> tag. You can also have 1 <h1> then all other headings as <h2> – this will not be an issue and will still show some sort of organisation on your page. I try to optimise my heading tags by placing a keyword here and there when I get the chance – However please remember that visitors to your site will also be reading it so the last thing you want to do is to put them off. To be honest if you work for atracting visitors and pay attention to your optimisation together then you will have a successfull and high ranking site. The <h> tags are added in the body of the page. If you use wordpress and you have dean's fck editor installed then this can be done by highlighting the text and using the format drop down menu then choosing the heading of your choice. If you are using some other platform then you can go to the page source and put the following code. use which ever tag you like:

<h1> your title gos here </h1>

Its also good to have your keywords ratio on your page at about 5% of the total text. This will ensure you dont get penalised for overly using your keywords.

Using bold text

Bold text can also be used to put more emphases to certain keywords – however do use these sparingly as too much use can make your site look a little tatty.

Internal linking

Every page on your site should link to at least one other page. This has to do with the distribution of link popularity. I discuss this in more detail in my ebook which will be released soon. Your homepage should include a link to your sitemap (a page that links to all the pages in your site). This is good for users and allows spiders to quickly access all your pages. I havnt got one on this site yet but its on its way.

External Linking

Only link to external sites when you absolutely have to. Decide if it enhances the user's experience. If it does, then add the link.

ALT Text for images

All images should include descriptive, keyword-rich alt text. Dont forget spiders can not see images so they rely on the alt text to know what the image is. Layout and design is also very important but feel that this topic is more suited for conversion rates and website design – this is also discussed about in my up and coming ebook which will be released soon

Tags: onsite optimisation

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